be part of rugby history
pledge your pub
We're backing pub venues across the UK to broadcast the Women's Rugby World Cup 2025 live. Driving footfall, visibility, and sales with a £2 million campaign.
What's in it for me
Join us in celebrating the Women's Rugby World Cup 2025. As the Official Beer of the tournament, we're proud to champion over 1000 pubs across the UK who will be broadcasting the action live.
PR mentions and national exposure
Feature on the Asahi UK website
Access to in‑venue support and assets
Tap into £1.2M in TV & media coverage
Influencer and on‑pack activations
Join Us
See who's already pledged to support the Womens Rugby World Cup.
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pledge your pub
With a £2 million campaign designed to drive visibility, we're backing this moment with the same bold commitment we put into every serve. Pledge your support.
