principal partner
Rugby World Cup
Official Beer Partners
Asahi Super Dry is the Official Beer of the Rugby World Cup for both the men’s and women’s tournaments. This global partnership celebrates the spirit of rugby and the precision of Japanese brewing, uniting fans worldwide through shared moments of excellence, respect and refreshment on the sport’s biggest stage.
Asahi Super Dry presents Rugby Like Never Before - a bold new campaign for celebrating RWC 2025 and starring World Rugby Women’s Player of the Year, Ellie Kildunne.
